The Tarpeian Rock, or Rupe Tarpea, suffered a mini landslide in 2019 when chunks of the ancient cliff fell off. Gucci funded the restoration of Rome's Tarpeian Rock with a €1.6m donation in a two-year project, with completion around mid-2022.
 | Long neglected, the legendary site lies overgrown and overlooked on the southern side of the Capitoline Hill. The rock is named for Tarpeia, a Vestal virgin and daughter of a Roman commander. When Rome was under siege by the Sabines, the story goes, she offered to betray the city. Tarpeia was flung to her death from what would henceforth become known as the Tarpeian Rock. |  By the early Republic, the rock was the site of capital punishment used against those convicted of perduellio, Rome’s earliest legal term for treason. Perduellio included acts of betrayal, secret cooperation with enemies, desertion, and political betrayal that weakened the safety and stability of the city. |
 | Later Romans would use the site to put to death their most notorious criminals, who would be thrown headfirst off the drop. The gruesome punishment was reserved for traitors, murderers and rebels to serve as a warning to others. 'The Tarpeian Rock is close to the Capitol,' an old Roman saying went – in other words, even at the height of power, you're never far from a fall. |  |
There was a symbolic power of the location. The cliff lay just below the Temple of Jupiter Optimus Maximus, which had been completed around 509 BC. Here Romans offered prayers to their highest god and asked for favour for the wellbeing of the state. Italian authorities regularly turn to brands for the cash to preserve Italy's crumbling heritage. Bulgari also restored the Largo di Torre Argentina, the site where Julius Caesar is said to have been stabbed to death.